Too many disconnected tools to manage
Sena ran two regional accounts. Now it runs one operation.
One profile per shopper across every region in Maestra Platform, an all-in-one retention marketing platform for ecommerce brands, with a forward-deployed marketer doing the consolidation.
Brands running on Maestra
The problem
Reporting never tells the same story twice
When email, SMS, on-site, and ads all report their own numbers, nobody can say which channel actually drove a sale. Analyzing performance means jumping between systems that don't reconcile, and confidence in the reporting erodes as a result.
What we hear from brands
Analyzing across three systems, more complicated than it needs to be - an ultralight outdoor gear brand
One platform for marketing, another for sales, causing data sync and opt-in issues - an outdoor-living brand selling in 14 markets
The new way
Everything a retention team touches, under one roof
Maestra combines CDP, site personalization, an omnichannel journey builder, product recommendations, loyalty, email, SMS, mobile push, paid media, and reporting in one platform. Before, brands like Furniture Fair ran five separate tools; Maestra's team consolidated all of them and cut stack costs by 27%.
Outcomes brands report
Customer proof
Selkirk Sport's SMS finally shared a customer with its email
Broken integrations had left segmentation unreliable and transactional messages carrying the wrong order data. With both channels reading one profile, SMS stopped being an afterthought and started earning like a channel.
+149%
sms-attributed revenue
How it works
No IT project on your side
Nothing to install
Your developers are not part of this. Setup and day-to-day operation need no engineering support.
Your marketer does the building
Segments, flows, personalization rules, and A/B tests are their work, not a backlog item for someone on your team.
You review, they ship
Keeping up with approvals is the biggest job left on your side once the plan is agreed.
The platform
The modules were never meant to be bought separately
Segmentation, messaging, recommendations, and site personalization all read one profile, so a change in any of them is visible to the rest immediately. That is the part a stack of best-of-breed tools cannot reproduce with connectors.
Including
Your forward-deployed marketer
Escalation without a ticket queue
A shared channel means a problem is described once, to the person who already knows the account, and the answer comes back in minutes rather than business days.
Shared Slack channel with your marketer
5-minute response time versus 72 hours elsewhere
No first-line triage before you reach someone who knows you
Replace your stack
Brands usually replace three to five tools
Email and SMS, lead capture, recommendations, loyalty, and whatever glue holds them together. Each of them works better once it reads the same profile as the rest.
See it running before you talk to anyone
There is a tour of the platform on the site, and it does not ask for a calendar invite first.